Promotion of new movies is an enormous business, with the marketing budget for new films set at at least 50% of the production budget. Promotion begins before the new movie is released, and peaks early on in its release. » Read more..
Tag Archive for teaser
Movie trailers are not a modern phenomenon. Almost as old as moving pictures themselves, these distilled tasters of the next blockbuster, usually containing a précis of the best lines and best scenes – without spoiling the end, obviously! – are tailored to a captive cinema audience, already well-disposed to the movie-going experience. » Read more..